The internationalization of fashion apparel industry and its performance creation through internationalization have received greater attentions because of the emergence of a successful global companies. This paper examined the internationalization of fashion apparel industry from the strategic management Perspective. We reviewed how global fashion apparel companies achieved successful internationalization with proper strategies fit for their environments. Based on a review of global strategy theory and successful global companies, we suggested the deficiency of Korean fashion apparel companies. We chose ZARA, GAP, theory from global companies and E-land, Solid Homme, Sungju international from Korean apparel companies and compared their global strategies from strategic fit view. Following the requirements of environments, global fashion apparel companies could build the global core competency, learning competency from internationalization and global value chain successfully. However, Korean fashion apparel companies could not build core competence fit for global environment or expand to further internationalization process.